Latitude Festival Illustrated Signage

I was commissioned by Festival Republic to create a full series of illustrated wayfinding signage to be used across Latitude Festival, helping festival goers navigate the festival.

The client had highlighted that given the creative approach in previous years, some of the signage had not felt like a cohesive visual style, so it was my task to creatively address that issue.

The illustrated signage series that I created consists of 55 different sign designs with various lettering configurations and accompanying illustrations. Whilst each individual sign is unique, the series relies on a consistent colour palette and visual language, creating a cohesive style spreading across the festival. Most importantly this instills a sense of familiarity for festival goers allowing them to easily identify the signage everywhere throughout the festival.